Investigation of Market Opportunities for BBA Graduates: A Case Study on Sylhet Metropolitan Area

Abstract

This study report aims to determine the preferences of BBA graduates in various Sylhet work sectors. To determine which company or sector in Sylhet favors recruiting BBA graduates more, the researchers have developed this quantitative study. To do that, the researchers first limit the scope of their study by focusing on specific industries that are active in Sylhet: The Banking sector, the Insurance sector, the Hospital sector, the Hotel sector, the Software and Technology sector, and the Student Consultancy and International Agencies sectors of Sylhet. To gather data for this work, the researchers surveyed various institutions within a certain sector using an 8-question, closed ended questionnaire. The institutions have been surveyed online and in person to get important data. The Likert scale average approach has been used to examine the survey findings. High preference is indicated by a higher proportion of average scores on the scale, while low preference is shown by a smaller number of average scores. According to the paper's analysis of survey results, the banking sector highly prefers BBA graduates over all others. Hospitals, Hotels, Student Consultancies and Foreign Agencies may be the next best places to work in Sylhet after that. They also prefer BBA graduates though not as much as Banks. Thus, the paper concludes by highlighting the real scenario of the job market in Sylhet for BBA graduates, and even though some sectors have a high preference for BBA graduates, this does not mean every BBA graduate is called and offered a job by the preferred sectors, therefore the paper provided some recommendations for BBA graduates and ongoing BBA students to follow to get themselves equipped with skills required for a Job. This initial effort to identify the preference of BBA graduates in Sylhet may develop some information on the untouched field of study and further research on this field is necessary due to the rising number of BBA graduates entering the job market. The fact that this study supports both theoretical and practical fields make it significant. This knowledge gap is filled by the research, which offers comprehensive data on the preferences and career prospects of BBA graduates, which is currently lacking in this field.