Sectors Preferring BBA Graduates: A Research on Career Opportunities in Sylhet

Abstract

This study report aims to determine the preferences of BBA graduates in ARTICLE INFO

various Sylhet work sectors. To determine which company or sector in

Sylhet favors recruiting BBA graduates more, the researchers have

developed this quantitative study. To do that, the researchers first limit the

scope of their study by focusing on specific industries that are active in

Sylhet: the Banking sector, the Insurance sector, the Hospital sector, the

Hotel sector, the Software and Technology sector, and the Student

Consultancy and International Agencies sectors of Sylhet. To gather data for

this work, the researchers surveyed various institutions within a certain

sector using an 8-question, closed-ended questionnaire. The institutions

have been surveyed online and in person to get important data. The Likert

scale average approach has been used to examine the survey findings. High

preference is indicated by a higher proportion of average scores on the scale,

while low preference is shown by a smaller number of average scores.

According to the paper's analysis of survey results, the banking sector

highly prefers BBA graduates over all others. Hospitals, Hotels, Student

Consultancies and Foreign Agencies may be the next best places to work in

Sylhet after that. They also prefer BBA graduates though not as much as

Banks. Thus, the paper concludes by highlighting the real scenario of the

job market in Sylhet for BBA graduates, and even though some sectors have

a high preference for BBA graduates, this does not mean every BBA

graduate will be called and offered a job by the preferred sectors, therefore

the paper provided some recommendations for BBA graduates and ongoing

BBA students to follow to get themselves equipped with skills required for

a Job. This initial effort to identify the preference of BBA graduates in

Sylhet may develop some information on the untouched field of study and

further research on this field is necessary due to the rising number of BBA

graduates entering the job market. The fact that this study supports both

theoretical and practical fields makes it significant. This knowledge gap is

filled by the research, which offers comprehensive data on the preferences

and career prospects of BBA graduates, which is currently lacking in this

field.